What is industrial design and why is it vital for growth and success of a company
What does Industrial Design mean exactly? Let’s have a look at what wikipedia has to say about it:
Industrial design is the use of both applied art and applied science to improve the aesthetics, ergonomics, functionality, and/or usability of a product, and it may also be used to improve the product’s marketability and even production. The role of an industrial designer is to create and execute design solutions for problems of form, usability, physical ergonomics, marketing, brand development, and sales.
The movie ‘Creating Relevance by Design’ illustrates the changing rol of design agencies from designers of ‘good products’ towards ‘creating value for their clients’. It shows the way how industrial design agencies manage to keep relevant for their clients.
As you see, there are quite some aspects involved, each demanding specific skills, when talking about industrial design:
- it should be appealing (aesthetics)
- it should do what you expect (functional)
- it should be intuitive and comfortable to use (ergonomics)
- it should be possible to be manufactured in the desired volume and for the right price (production)
- it should fit your brand and enhance your brands identity (brand development)
One thing we would like to add to this list, as product designers we have the opportunity and the obligation to strive for responsibly produced products and also consider sustainability.
When based on good marketing input and combined with good sales marketing and customer service, you have all what it takes to establish great sales, customer loyalty, increase profit and enable growth.
Whether the idea for a new product is initiated by an epiphany or a result from solid marketing study, at Studio STOUT we live to bring your ideas to life. We strongly believe this can only be achieved in close cooperation as the product should fit the brand strategy and you understand best the needs of your customers. We promise you that it’s a rewarding and inspiring experience to see your ideas turning into successful products that strengthen your brand.