Design Vision

Studio STOUT's focus in Design

The development process which we follow is very important to come to the best possible end result. Just following the process however does not guarantee success. We use a design methodology which we call Full Scope Design (FSD). In our view, the foundation of a good product design consists out of 4 main criteria. We continuously validate our designs on these 4 values, therefore these values are captured and visualized within the infinity loop. The product should be rewarding, feasible, desirable and sustainable.

Design Vision Studio STOUT

 Desirable – Feasible – Rewarding – Sustainable



Key factor for  any design is that it should be something people desire or want to have. What makes a product desirable? This can be many things.
Offering a product with tons of features and functionality doesn’t have to make it desirable. Same is true for a beautiful product that doesn’t function properly. It all comes down to creating a product with the ideal combination of  design ingredients that makes it desirable.

Great look, the right features, a good price, and very importantly the right emotions.  We need to feel good about the brand and the product we buy in when purchasing a product.
During the development we  will create a clear image of the intended users of the product /brand and from this point of view we will make the design as appealing as possible in all details.


Rewarding doesn’t necessarily mean commercially profitable, although in the majority of cases this is the major goal.
Good design adds value to a product resulting in bigger sales as more people will want to buy it, even at a higher price if the product has enough appeal to the public.
During the design phase, we constantly validate the actual cost of a design decision against the added value perception of the customer in relation to the brand identity.

It’s also rewarding when a product design strengthens brand identity and brand awareness, increasing overall potential.
When a product is developed with a higher purpose in mind, making the world a better place , it’s as rewarding as it can get when reaching these goals. So it’s rewarding when establishing the goals you have for bringing an idea to life.


It’s essential to find out if what you have in mind is feasible.
No matter how great the idea, if it isn’t feasible it remains only an idea.

During the development we have to answer following questions as soon as possible.
Are there any conflicting targets, are there any laws or test standards preventing the execution of the idea, is it possible to produce the product the way you want, can it be made for the right price, is it safe, can it compete, does the product meet a consumer need?

Feasibility is a key factor during the initial Analysis phase, as it would be a mistake to invest in an idea that is not feasible.
Of course throughout the entire development we will continuously monitor if no design decisions are made that reduce the feasibility of the project.


How big is the footprint we can afford to leave behind?
We all benefit from making sustainable products and sustainably making these products. Choosing materials, assembly and production methods, packaging, logistics, just a few of the factors we continuously consider during the development to make the footprint as small as possible.

It is a responsibility that designers,  manufacturers and consumers share.
Smart design and sustainability go hand in hand, not compromising the product or its price, but making an effort for a bright future of our planet.

Making a healthy business profit and allowing successful growth of a company in a sustainable way, is very well possible if the right choices are made during development.